Racing fashion

Viscountess Hinchingbrooke shares her celebrity best and worst fascinators

Julie Montagu also known as Viscountess Hinchingbrooke (Lady Hinchingbrooke) was introduced to her husband, Luke Montagu, the Viscount Hinchingbrooke heir to the Earl of Sandwich, by mutual friends. They married at Luke’s family estate, Mapperton House in Southwest England, and now live in London with their four children. Montagu is somewhat of a high society insider, but as she was born and bred in Illinois, USA  without the prudish English sensibility, doesn’t mind spilling the beans now and then over a chilled glass of champagne.

Mapperton House Montagu weddingjuliemontagu Luke Montagu

Mapperton House                                      Julie Montagu                                  John Montagu

If you wanted to know the “sandwich story”, the Fourth Earl of Sandwich, John Montagu, was a big-time card player, and he ordered beef served between two slices of bread so that he could eat while still playing cards. His friends asked “to have the same as Sandwich,” and the food caught on.

james cook

Earl of Sandwich with James Cook and Sir Joseph Banks

Viscountess Hinchingbrooke is also the blonde bombshell star of reality TV show Ladies of London, where royal name dropping seems an official hobby.

I recently caught up with her commentary of the best and worst celebrity millinery. It’s hilarious and gives you an insight into her hatty world. So pour yourself a glass of bubbles and settle in for a giggle.


“Adore this,” she says of Beckham’s head piece. “She gets everything right. Every. Single. Time. She’s perfect. Perfect. I would wear that.”


On Dita von Teese;It’s like a plant coming out of her head,” drawls Montagu. “Her head is the pot and the orchids are growing out of it. Honestly. Who does that? Ridiculous. Not classy.”


Kate Middleton; “She’s like Victoria. She always gets it right. Look at that. You cannot fault that.”


Lil sis Pippa gets schooled by Montagu; “Just…no. Honestly. Do you remember when you went to prom and you wore a corsage? She has a corsage in her hair. That’s a corsage. Style-wise, I’m not a Pippa fan. She needs to come up with her own style. Kate’s already doing what she does perfectly. Pippa should be doing something different.”


“Oh my god, I love this!” Montagu comments on Leighton Meester. “This is really country and a really good wedding hat. A lot of people in London have their weddings outside of the city at a grand house or an estate. This would be perfect for that type of event. She looks so English!”


Beatrice gets a Viscountess beating; “I’m sorry, but that is like, target practice,” whispers Montagu. “I don’t know what she was trying to say with this. It’s from William and Kate’s wedding. Was she trying to steal the show? Because if you wear that, it’s what you’re asking for. There must have been a reason. You don’t wear a hat like that without a motive.”


Michelle Trachtenberg; “I actually like this. There’s something quite classy and sophisticated about it. And she does it well—her hair is up, she’s got the black eyeliner. She’s not trying to go for the perfect Kate Middleton look, but as something else, it works.”


Montagu, has cutting comments on the other Kate; “I mean, she’s English, how does she not get it right? It’s like a big bow on a birthday present. No. Never, ever ever.”

Too funny!

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